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Do it Again!

5 May
[youtube:http://www.youtube.com/watch?v=oclBoFu-ZCk%5D

Here is a commercial with basketball player Dwayne Wade thinking about his next move by his buddies Good and Bad. Of course Bad wants the risk and Good wants to play it safe. Dwayne goes for it and Good gets excited and agrees with Bad. The tagline “Is it in You?” correlates that he drank Gatorade in order to fuel his Bad side to make the slam dunk. It’s a great ad with great perspective of the characters and overall them of the tagline.

If You Asked

5 May
[youtube:http://www.youtube.com/watch?v=Um4gLMZDXkA%5D

Here is a great new ad from Apple and their new iPad 2. The iPad has struggled at the beginning to capture audiences of why they actually need a tablet device. I think Apple has finally made their point clear that the iPad can be for anyone and whomever you ask will get a different yet satisfying customer. Even though we do not see the customers the announcer is describing we can see them in our minds from the apps the iPad is running and where the iPad is placed. The iPad, if you asked, is now for everyone.

Copy Says What?

4 May
[youtube:http://www.youtube.com/watch?v=YrP0xYiwbUs%5D

Here is a great Mercedes ad that take the small almost un-legible warning type and uses it for its copy. The cars race across the desert, as they always do, and the business men state the small lines like “Professional Driver on a Closed Course” and “Always Wear Your Seatbelt”. I think it is a creative way to finally know what those tiny statements say and use them in a way that is not overbearing but actually pretty damn cool.

RIDICULOUS is an Understatement

4 May
[youtube:http://www.youtube.com/watch?v=1TO4yeUIPWE%5D

Oh wow, how can I began with this one. Well take Kobe Bryant, star of the Lakers, and pair him up with action movie director, Robert Rodriguez. What do you get? Explosions, overacting, and a whole lotta celebrities which you hope they didn’t spend too much money on. This looks like an online only video so it puzzles me that they could spend so much money on the production value of this short film/concept and still make a successful and somewhat profitable return. Maybe it’s that it is sooo ridiculous that it works. I’m kind of on the fence with this one but one thing is for sure… it got my full attention.

Don’t Panic

4 May
[youtube:http://www.youtube.com/watch?v=GeLtUzSjETQ%5D

Here is an ad that’s seems to be homemade. It could be a creative team made to look like a home movie but let’s just go with home movie. There’s a blizzard. Now everyone panic and freak out. Here is where we see the true benefits in a car commercial. Your Audi can kickass in the snow so take it out in the blizzard of the year. You have a frickin R8, IronMan’s car! It’s a great simple ad that get’s straight to the point and shows off a beautiful car in the process. A+udi.

Be Very Afraid of the Internets

4 May

In this ad the International Society for Human Rights we have Kim Jong Il the leader of Communism in North Korea being scared of a mouse. What does this mean? Well the ISHR is an online organization that stands up for human rights and as we all know Il is one of the most suppressant leaders of the modern world. The ad portrays that the Society is pushed  and gains power the using the internet. The photoshop job itself is well done and very believable. It almost makes you think Kim Jong Il is really afraid of a mouse.

Good Intentions?

4 May
[youtube:http://www.youtube.com/watch?v=cdtejCR413c%5D

Lebron James, an NBA player, has caught a lot of flak for leaving the Cleveland Cavs to move to the Miami Heat. The ad according to Nike says this:

“This isn’t about what LeBron James has done, or hasn’t done. This is about the difference between the expectations others may have of him versus the expectations he has of himself. What should he do? The answer is a question.”

Although the intentions are there, this ad still comes of as rude. Asking ‘what should I do?’ to the fans almost makes the ad seem passive aggressive. It doesn’t make me like Lebron any more and it feels like he is telling the audience “I’m going to do whatever I want so just deal with it”. The ad itself is creative going through all the motions of what he thinks people thinks he should do but it just doesn’t accomplish what it sets out to do. No doubt, Lebron is a great player but this is nothing the like the class and humbleness that Michael Jordan had.