Do it Again!

5 May
[youtube:http://www.youtube.com/watch?v=oclBoFu-ZCk%5D

Here is a commercial with basketball player Dwayne Wade thinking about his next move by his buddies Good and Bad. Of course Bad wants the risk and Good wants to play it safe. Dwayne goes for it and Good gets excited and agrees with Bad. The tagline “Is it in You?” correlates that he drank Gatorade in order to fuel his Bad side to make the slam dunk. It’s a great ad with great perspective of the characters and overall them of the tagline.

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