Try That Genius

4 May

I came across this great ad by WD-40 the degreasing lubricant. I have actually never seen a WD-40 ad before because it’s usually been a word-of-mouth product. The copy certainly has a target market toward educated people. The first line speaks an age old saying of the mind being the most powerful weapon, but try using that in reality. I love the use of sarcasm to get the product message across, and it’s nice to see WD-40 have a good solid ad campaign finally.

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