Good Intentions?

4 May

Lebron James, an NBA player, has caught a lot of flak for leaving the Cleveland Cavs to move to the Miami Heat. The ad according to Nike says this:

“This isn’t about what LeBron James has done, or hasn’t done. This is about the difference between the expectations others may have of him versus the expectations he has of himself. What should he do? The answer is a question.”

Although the intentions are there, this ad still comes of as rude. Asking ‘what should I do?’ to the fans almost makes the ad seem passive aggressive. It doesn’t make me like Lebron any more and it feels like he is telling the audience “I’m going to do whatever I want so just deal with it”. The ad itself is creative going through all the motions of what he thinks people thinks he should do but it just doesn’t accomplish what it sets out to do. No doubt, Lebron is a great player but this is nothing the like the class and humbleness that Michael Jordan had.


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