Copy Says What?

4 May
[youtube:http://www.youtube.com/watch?v=YrP0xYiwbUs%5D

Here is a great Mercedes ad that take the small almost un-legible warning type and uses it for its copy. The cars race across the desert, as they always do, and the business men state the small lines like “Professional Driver on a Closed Course” and “Always Wear Your Seatbelt”. I think it is a creative way to finally know what those tiny statements say and use them in a way that is not overbearing but actually pretty damn cool.

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