Why So Crotchety?

3 May

Erm… where to start. Abercrombie has always been known selling their clothes through hardly wearing any clothes. They have always stuck to one campaign really: attractive young people, less and less clothes, and always in black & white. It’s kind of become a staple of how selling sex actually works, although it may raise shock value it also raises total revenue. For now this campaign has been working but I feel it’s getting kind of tired and the Abercrombie brand may be in trouble of becoming the fad of the early 2000’s if they don’t change something soon. Remember ZIOD?


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