A Beautiful Disaster

3 May

It’s not very often I am affected by a non-profit ad but this one caught my attention. I know it sounds horrible but you kind of get desensitized seeing a sad child used in a traditional print ad. It has worked in the past but this is a change for the better to help gain more attention towards the facts and how to help. This ad is beautifully creative and get’s the point across without too much context.

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