My Better Is Better Than Your Better

2 May
[youtube:http://www.youtube.com/watch?v=rHHMaiNyztk%5D

Here is another knock out of the park from Wieden+Kennedy with this Nike Sparq Training Ad. The music, art direction, and copy can be summed up in one word… badass. It shows the product or actually the training experience used by amateur, intermediate, and expert athletes. Not only that, it shows the driving inspiration from the tagline of “My better is better than your better” interchanging with other athletic skills. This ad inspired the hell out of me so much that I wished I was more involved in sports when I was younger. It also got me to buy the song used from the commercial. Wieden+Kennedy+Nike is always better than better.

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