ABSOLUTely NOTHING

30 Apr

This a bold move by a company that marketed their vodka on differentiation of a prestige product. So how is it still a successful ad and product? Absolut has almost been synonymous with vodka so why would there be a need for a brand mark at all? Genius. This ad does an eloquent job of displaying the no label aspect. It’s has great texture and clarity of what the product is and how iconic Absolut has become as a brand.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: