30 Apr

This a bold move by a company that marketed their vodka on differentiation of a prestige product. So how is it still a successful ad and product? Absolut has almost been synonymous with vodka so why would there be a need for a brand mark at all? Genius. This ad does an eloquent job of displaying the no label aspect. It’s has great texture and clarity of what the product is and how iconic Absolut has become as a brand.


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