Selling the Product Without the Product Equals Success

27 Apr

Here we see the famous character Snow White hitchhiking on the side of the road. We read the tagline and realize the 7 dwarfs left her in because there weren’t enough seats left for her. HA! The art direction of this ad is great. It brings a real world aspect of a fairy tale with the twist of subtracting the Volvo SUV itself. But it works as a part of the whole storyline. It’s new, fresh, and different. Besides, aren’t you tired of seeing a car ad with the car driving briskly through some green hills in european town of who-knows-where?


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