Women’s Rugby Can Be a Pain

26 Apr

I love the use of humor in this print ad for Arizona State Women’s Rugby. Using the natural cycle of what every  woman goes through is seen as an advantage of being on the team. The ad suggests mood swings actually help your adrenaline in a Rugby Match. I also like the use of the honest detailed photo of an actual rugby player for the team. The tagline could be a little bolder but hey, I don’t wanna mess with anyone on the rugby team about it.

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One Response to “Women’s Rugby Can Be a Pain”

  1. Ashley Jo George 06/29/2011 at 6:03 AM #

    Credit:

    Art Director: Ashley J George
    Copywriter: David Wilson
    Photographer: Blair Bunting

    Thanks for featuring the work. Be on the lookout for the sophomore version this fall!

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