26 Apr

This amazing ad for the newnew Jeep commercial that uses this same sort of motto. The main tagline for the new Jeep Grand Cherokee is this: “THE THINGS WE MAKE, MAKE US”. They tell the story about how America was once a country where we used to make things—good quality products that we could be proud of.

Hard work, knowledge, and experience of the American work ethic we lost is reprised in the bulding quality of this new Jeep. It’s made in America, and built with that long-lost quality America once had and once believed in. We, like the blank slate, built our country on persistence and good hard work. Even though it’s just a car, it represents who we are and what we represent as people.


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