Livestrong Against Cancer

21 Apr

The Livestrong foundation started by 7 time Tour de France winner Lance Armstrong who battled and won against testicular cancer. Here we see the brand he built from that tragedy. Already the colors are immediately identifiable with the Nike + Livestrong brand. Although it may be seen as negative by using the word ‘hate’, everyone knows how much cancer is a son of a bitch that kills millions of Americans every year. It takes strength and determination to hate someone or something which can be very negative. In this case, I think it’s completely warranted.


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