FedEx: Always First

14 Apr

#2: I came across this very clever ad showing the superiority and benefits of using FedEx. At first, you think it’s just another truck catching up to the FedEx truck, but at a closer glance it’s a decal sticker stuck onto the truck itself making the FedEx truck a moving Advertisement for itself! And the tagline “Always First” stamps and completes the Ad perfectly showing that speed and great service is what you’ll get when using FedEx for deliveries. You may not be able to see the full FedEx logo but people will instantly recognize the white truck and colors.


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